OMADA HEALTH
Smarter preventative healthcare
Omada Healthcare is an IDEO-incubated virtual healthcare brand that specializes in digital technology that supports primary care.
Its approach was novel at the time: empower patients to prevent illness with digitally supported medical devices. Omada knew through research that any amount of friction would likely derail engagement, and so this explainer video reflects the clean design and light touch user experience that helped Omada grow to a $1B publicly traded company.
Bobby on This Brand
Art Direction
Lead Animation
Line Production
“Bobby is a truly wonderful communication designer who has a very deep understanding of great story-telling and deep technical depth in graphic design, motion design, and filmmaking/videography. What impressed me was how adept he was at steering the conversation to the right place and how completely measured and collaborative he remained even as we became increasingly annoying to work with. Not to mention he pulled it all off beautifully. The entire team loved him.”
