TASTYTRADE

Keys to the castle

Bobby on This Brand

Strategy
Creative Direction
Editorial

I developed this 12-page eBook for a drip campaign. It introduces and validates the idea of shorting options in terms laypeople can understand. Each email in the following drip campaign explained one of tastytrade’s 10 Pillars of Trading. The campaign ends with a hand-off to open a brokerage account through tastyworks.

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